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A Bittersweet Goodbye
Hi, my name is Heather, the face and heart behind Pearlofedith.
This boutique was born from a dream: to create a space full of color, courage, and love. As a single mom, every piece I curated was a reflection of my journey , bold, beautiful, and full of life. Pearlofedith wasn’t just a store to me… it was my second home, my creative outlet, and my way of building something meaningful for my daughter, Lily.
We’ve poured everything into this little shop. From the vibrant summer dresses to the cozy tops, every item was chosen with so much care, hoping to bring you joy, confidence, and a little sunshine on your hardest days.
But behind the smiles, it’s been a tough road. Raising a child on my own while running Pearlofedith full time has stretched me more than I ever imagined. I’ve tried to keep all the balls in the air, but the truth is, it’s become too much. After long nights and hard decisions, I’ve made the heartbreaking choice to close the doors to Pearlofedith.
This isn’t just a closing sale, it’s a farewell full of gratitude. Thank you for every order, every kind word, and every moment you chose to support us. You helped build something beautiful, and I’ll never forget that.
With all my heart,
Heather & Lily

Free Shipping
We strive for maximum convenience for our customers and offer free shipping throughout the United Kingdom!

30-Day Return Period
We have a 30-day return period. This way you have enough time to return the item if you're not satisfied with it.

Secure Checkout
At Nouvo London, you can conveniently and securely pay for your order using one of our credit card payment options
Frequently asked questions
Simply go to the Track Your Order link on the home page or main menu and enter your tracking number to see where your parcel is. If you need further assistance, you can contact us through our contact page.
This depends on where your order is being shipped to and how close it is to our warehouse. Orders are processed within 1 business day. Order transit time is 3-7 business days (Monday through Friday). Delivery details will be provided in your confirmation email.
Customers have the right to return the product within 30 days of receipt.Customers are responsible for return shipping costs.
- Safely pack the item in the original packaging with all labels and tags still attached.
- Include the return authorization form and any necessary supporting documents or images.
- Download and print the return label from the link provided in our email.
After receiving and inspecting the returned item, we will process the refund within 14 days. You will receive a confirmation email.
You can contact us through our contact page. We will be happy to assist you.